Shasta Complete Count Action Team for Downtown Redding

 In Community Vitality

On September 20th, The McConnell Foundation stopped by the workshop for the 2020 Census that focused on the downtown Redding census tract. Early efforts are underway toward ensuring a more complete count for the 2020 Census which will take place April 1, 2020. The census happens only once every 10 years, so this is a rare, and important event. Historically, downtown Redding has been an undercounted Census tract.

A complete count of the downtown community will be important for Community Vitality. Here’s why:

  • Census counts influence funding allocations for our county that will affect our area for 10 years. Per The Funders Network: “Information collected in the census influences the way public officials distribute more than $800 billion in federal funds every year for services and programs like fire departments, hospitals, the national school lunch program & community health centers.” This is critical to community vitality in a big picture sense.
  • Zeroing in on downtown, our downtown Redding census tract includes many vulnerable populations which tend to be undercounted. As The McConnell Foundation commits to 10 years of investing in downtown, place-based funding allocations are a critical piece of the puzzle.

Questions? Contact Denise M. Keokhamdy, Community Organizer/Census 2020 Project Lead at Shasta County Community Action Agency. P: (530) 245-6493

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