Progress Report: Bell Rooms Purchase Approved

 In Community Vitality

On September 16th,  the second amendment to the Purchase & Sale Agreement for the Bell Rooms was approved by the board of Redding Area Bus Authority.


  • Located at the corner of Shasta & California Streets in downtown Redding.
  • Adaptive reuse project: taking an old building or site, and reusing it for new purposes.
  • Designed by local architect, Trilogy Architecture
  • 3 key components:
    • bike-friendly café/restaurant
    • gated courtyard
    • bike depot, (site of bikeshare program operations)
  • About bikeshare:
    • Bikeshare is a service in which bicycles are made available for shared use to individuals on a short-term basis.
    • Anticipated users include downtown residents for commuting purposes, for recreational rides for locals, and well as tourists.
    • Bikeshare program helped make Redding’s application competitive in our successful pursuit of $24 million state grant funding for downtown (funding source for bikeshare: Affordable Housing Sustainable Communities, together with grant co-applicants: K2 Land & Investments and the City of Redding).
    • Bike depot will also include safe bike parking, which is one of the #1 barriers cited for why people don’t bike more downtown.
  • Development links to forthcoming Downtown Loop bike path:
    • Located along planned route of Diestelhorst to Downtown cycle track (construction by City of Redding to begin in 2020)
    • Connects to funded, but not yet built cycle track which is also funded through the same AHSC grant, to connect downtown Redding with the Sundial Bridge/Sheraton/Civic/Rodeo/Shasta EDC area.

Architectural renderings by Trilogy Architecture


  • We intend  to commence construction November 2019.
  • Fall 2019 The McConnell Foundation to release public Request for Proposals for bike-friendly café/restaurant
  • Mid-way through construction, cycling encouragement programming to begin in partnership with nonprofit organization, Shasta Living Streets.
  • Anticipated completion May 2021.

Big picture, vibrant downtowns are bikable and walkable. This development is intended to signal: Cyclists welcome–Downtown is a place for you!

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