California Street Development Phasing: Top Takeaways + Video

 In Community Vitality

On Monday, October 7th, hundreds of community members gathered at Cedar Crest Brewing to attend the event, California Street Development Phasing: What to Expect. The event focused on the next 6 months–what to expect, when & why. Here are some of the key takeaways:

Here is the full video of the event, for those who missed it. Special thanks to Netsound and Spero Pictures for their quality work and fast turnaround.

Communication will be key during this process. At Monday night’s meeting, audience members shared suggestions for different ways to approach this. Here is what we learned:

  1. The top way people would like to be communicated with is by social media. If you haven’t yet, please click on these links to opt to the channels that were mentioned most: Facebook and Instagram (and we even saw one single shout-out to Twitter).
  2. The #2 ranked method is via an enewsletter. We will communicate via the Downtown Dispatch, if you are not yet one of the 1500+ people who have signed up, click here to sign up. It’s quick & easy. Frequency of these enewsletters will increase from the average distribution (once/quarter) to more often in the coming months.
  3. And the third top way people want to stay in the loop is through presentations to community groups from a project rep (examples, including a blog post with highlights from each meeting are here: Trails & Bikeways Council September 2019, Shasta Dam Kiwanis Club August 2019, presentation at the Elks Club July 2019, Cornerstone Bank Downtown Branch community June 2019, Viva Downtown State of Downtown May 2019, Shasta Association of Realtors March 2019, Leadership Redding December 2018, Caltrans North Region Managers October 2018, RISE Young Professionals June 2018, League of Women Voters of the Redding Area May 2018, Viva Downtown State of Downtown 2018, Local Indians for Education, Shasta Historical Society & Redding Futures at Pasts & Futures of California Street January 2018, Community Input Meeting November 2017 in addition to multiple Rotary clubs).

In addition, participants shared about their hopes & fears for this development in downtown Redding. We have reviewed them each in turn, and are sharing them here:


What’s next? Within the next week or so, our videographer will be finished with the video recap of the event and we will plan to share it on the Community Vitality blog at The McConnell Foundation webpage.

Huge thanks to Cedar Crest Brewing, Market Street Steakhouse, Netsound and Spero Pictures for their roles in this event–we appreciate it!




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